CAS PRATIQUES25 mai 2026· 10 min
Competitive Intelligence Best Practices for Executives in 2024
67% of executives say they lack actionable competitive intelligence when making major strategic decisions. Discover the frameworks, tools, and processes that separate market leaders from followers.
SOURCES
[1]Crayon, 'State of Competitive Intelligence Report 2023', crayon.co
[2]McKinsey & Company, 'The Strategic Intelligence Gap', McKinsey Quarterly 2023
[3]SCIP (Strategic and Competitive Intelligence Professionals), 'CI Program Benchmarking Study 2022', scip.org
[4]Innosight, 'Corporate Longevity Forecast: Creative Destruction is Accelerating', 2023
[5]Porter, M.E., 'Competitive Strategy: Techniques for Analyzing Industries and Competitors', Free Press
[6]Grove, Andrew S., 'Only the Paranoid Survive', Currency/Doubleday, 1999
[7]Harvard Business Review, 'How to Design a Winning Competitive Intelligence Program', hbr.org, 2022