CASE STUDIES20 August 2026· 9 min
Competitive Intelligence Best Practices for Executives in 2024
85% of Fortune 500 companies that outperform their peers invest systematically in competitive intelligence. Discover the frameworks, tools, and executive habits that separate market leaders from followers.
SOURCES
[1]SCIP (Strategic and Competitive Intelligence Professionals) Global Survey 2023 — scip.org
[2]McKinsey Global Executive Survey 2023 — mckinsey.com
[3]Crayon State of Competitive Intelligence Report 2023 — crayon.co
[4]Gartner Technology Trends Report 2024 — gartner.com
[5]CB Insights State of AI Report 2023 — cbinsights.com
[6]Fuld & Company CI Benchmarking Study 2023 — fuld.com
[7]Bain & Company M&A Report 2023 — bain.com
[8]Klue Win-Loss Analysis Benchmark Study 2022 — klue.com
[9]Institute for the Study of Business Markets (ISBM) — Penn State University, 2022