CASE STUDIES4 May 2026· 10 min
Competitive Intelligence Best Practices for Executives in 2024
87% of executives say competitive intelligence directly influences their strategic decisions, yet fewer than 30% have a structured CI program. Here's how to close the gap.
SOURCES
[1]SCIP (Strategic and Competitive Intelligence Professionals) — 2023 State of CI Benchmark Report
[2]McKinsey Digital — 'The Pace of Tech Disruption in B2B Markets', 2023
[3]RAND Corporation — 'Open Source Intelligence in Commercial Contexts', 2022
[4]Fuld + Company — 'Competitive Intelligence Benchmarking Survey', 2021 & 2023
[5]Crayon — 'State of Competitive Intelligence Report', 2023
[6]Gartner — 'Market Intelligence and Competitive Strategy Maturity Model', 2022
[7]Jan Herring — 'Key Intelligence Topics: A Process Tool for the Intelligence Consumer', Competitive Intelligence Magazine
[8]U.S. Department of Justice — Economic Espionage Act Enforcement Actions, 2023
[9]SCIP Code of Ethics — Society of Competitive Intelligence Professionals, 2023