CASE STUDIES3 July 2026· 9 min
Competitive Intelligence Best Practices for Executives in 2024
67% of executives admit their organizations lack a structured competitive intelligence process. Here's how world-class companies turn market data into strategic advantage.
SOURCES
[1]Crayon, 'State of Competitive Intelligence Report 2023', crayon.co
[2]Forrester Research, 'The State of Market and Competitive Intelligence', 2022
[3]SCIP (Strategic and Competitive Intelligence Professionals), 'CI Program Benchmarking Survey 2023', scip.org
[4]Harvard Business Review, 'How Procter & Gamble Runs Its Competitive Intelligence', 2022
[5]Klue, 'Competitive Enablement Report 2023', klue.com
[6]U.S. Department of Justice, 'Economic Espionage Act Enforcement', justice.gov
[7]Herring, J.P., 'Producing Intelligence for Senior Executives: Key Intelligence Topics', Competitive Intelligence Magazine, 1999
[8]Waymo LLC v. Uber Technologies, Inc., N.D. Cal. 2018, Case No. 3:17-cv-00939