TECH & AI28 September 2026· 9 min
AI Transformation in European Enterprises 2026: The €847B Reckoning
European enterprises are pouring €847 billion into AI by 2026. Who is winning, who is falling behind, and what strategic moves separate leaders from laggards?
SOURCES
[1]IDC European AI Spending Guide, 2024
[2]McKinsey Global Institute, 'The State of AI in Europe', 2024
[3]European Commission AI Watch Observatory, Q3 2024
[4]European Banking Authority AI in Banking Report, 2024
[5]Oxford Insights Government AI Readiness Index, 2024
[6]Siemens AG Annual Report 2024
[7]AXA Group ESG & Financial Report 2024
[8]Maersk Sustainability Report 2024
[9]Gartner European CIO Survey, Q1 2025
[10]Forrester 'European AI Decision-Makers Survey', 2024
[11]KPMG European AI Act Readiness Survey, 2024
[12]European Centre for the Development of Vocational Training (Cedefop), AI Skills Outlook 2024