CAS PRATIQUES24 juin 2026· 9 min
Competitive Intelligence Best Practices for Executives in 2024
87% of Fortune 500 executives say competitive intelligence directly influenced a major strategic decision in the past year. Here's how to build a world-class CI program.
SOURCES
[1]SCIP Global Intelligence Survey 2023 — Strategic and Competitive Intelligence Professionals
[2]McKinsey & Company, 'Competitive Dynamics in the Age of AI', 2023
[3]Forrester Research, 'The State of Competitive Intelligence Technology', 2023
[4]Gartner, Sales Enablement Benchmark Report 2023
[5]Gartner, 'AI Applications in Competitive Intelligence', 2024
[6]PwC Strategy&, 'The Intelligence Advantage: CI ROI in Global Enterprises', 2023
[7]Harvard Business Review, 'How Intel Built a Competitive Listening Machine', 2022
[8]Herring, J.C., Competitive Intelligence Advantage, Wiley, 2009
[9]Deloitte, 'War Gaming and Strategic Resilience', 2022
[10]SCIP Annual Conference Proceedings, 2023