CAS PRATIQUES29 juillet 2026· 10 min

Competitive Intelligence Best Practices for Executives in 2025

90% of Fortune 500 companies use competitive intelligence, yet fewer than 30% do it systematically. Discover the frameworks, tools, and habits top executives use to turn market signals into strategic advantage.

Équipe éditoriale InekIA

LI X

SOURCES

[1]McKinsey & Company — Global Survey on Strategy 2024: 'Competitive Dynamics and Outperformance'

[2]Crayon — State of Competitive Intelligence Report 2024 (crayon.co/state-of-ci)

[3]Gartner — 'Win/Loss Analysis: How to Capture and Apply the Voice of the Customer' (2023)

[4]IBM Institute for Business Value — 'AI and the Acceleration of Competitive Disruption' (2024)

[5]Deloitte Insights — 'Strategic War-Gaming: Preparing Leaders for Competitive Disruption' (2023)

[6]Forrester Research — 'The ROI of Competitive Intelligence Technology' (2023)

[7]USPTO — Annual Patent Activity Report 2023 (uspto.gov)

[8]AlphaSights — 'The Expert Network Benchmark Report' (2024)