CAS PRATIQUES29 septembre 2026· 10 min
Competitive Intelligence Best Practices for Executives in 2024
87% of executives say competitive intelligence directly influenced a major strategic decision in the past year. Discover the frameworks, tools, and processes that separate market leaders from followers.
SOURCES
[1]Crayon — State of Competitive Intelligence Report 2023
[2]McKinsey & Company — Strategy Under Uncertainty: Making CI Actionable, 2023
[3]Gartner — Win/Loss Analysis and Sales Performance Benchmark Report, 2023
[4]Deloitte — War Gaming and Strategic Anticipation Study, 2022
[5]SCIP (Society of Competitive Intelligence Professionals) — Ethics and Legal Compliance in CI, 2022
[6]SCIP — Intelligence Professionals Survey on AI Adoption, 2023
[7]US Defend Trade Secrets Act (DTSA), 18 U.S.C. § 1836