CAS PRATIQUES13 septembre 2026· 10 min
Competitive Intelligence Best Practices for Executives in 2024
95% of Fortune 500 companies practice some form of competitive intelligence, yet fewer than 30% do it systematically. Here is the executive playbook to close that gap.
SOURCES
[1]SCIP (Strategic and Competitive Intelligence Professionals) — 2023 State of CI Benchmark Report
[2]Crayon — 2022 State of Competitive Intelligence Report
[3]Forrester Research — 'Competitive Intelligence Organizational Models for Enterprise', 2023
[4]Gartner — 'Win/Loss Analysis: Driving Sales Performance Through Buyer Insights', 2023
[5]McKinsey & Company — 'Turning Competitive Intelligence Into Strategic Advantage', 2022
[6]Primary Intelligence (Forrester) — 'Win/Loss Interview Best Practices', 2023
[7]Journal of Strategic Marketing — 'Forecasting Accuracy in Competitive Intelligence Programs', Vol. 30, 2022
[8]Klue — 'AI-Powered CI: ROI Report', 2023
[9]SCIP Code of Ethics — scip.org