CAS PRATIQUES21 juillet 2026· 9 min
Competitive Intelligence Best Practices for Executives in 2024
76% of Fortune 500 executives say competitive intelligence directly influenced a major strategic decision in the past 12 months. Here's how world-class CI programs are built.
SOURCES
[1]SCIP (Strategic and Competitive Intelligence Professionals) — Annual State of CI Report 2023
[2]Crayon — State of Competitive Intelligence Report 2023
[3]Forrester Research — Competitive Intelligence Benchmarks 2022
[4]McKinsey & Company — The Strategic Value of Intelligence Functions, 2023
[5]Samsung Electronics — Investor Relations Annual Report 2024
[6]Gartner — Market Guide for Competitive and Market Intelligence Platforms, 2023