CAS PRATIQUES16 juillet 2026· 10 min
Competitive Intelligence Best Practices for Executives in 2024
87% of executives say competitive intelligence directly influenced a major strategic decision in the past year. Yet most CI programs remain reactive. Here's how to change that.
SOURCES
[1]SCIP (Strategic and Competitive Intelligence Professionals) — 2023 State of CI Benchmark Report
[2]Gartner — Competitive Intelligence Survey 2023: Analyst Time Allocation and Battlecard Effectiveness
[3]Crayon — State of Competitive Intelligence 2023 (crayon.co/state-of-competitive-intelligence)
[4]McKinsey & Company — 'The Strategic Intelligence Imperative', 2022
[5]MIT Sloan Management Review — 'Predictive Competitive Modeling with Machine Learning', 2023
[6]Booz Allen Hamilton — 'War Gaming as a Strategic Planning Tool', 2022
[7]U.S. District Court, N.D. California — Waymo LLC v. Uber Technologies, Inc. (2018)
[8]European Parliament — Trade Secrets Directive 2016/943/EU
[9]PatSnap AI — Patent Intelligence Platform Documentation, 2024
[10]AlphaSense — Market Intelligence Platform: Enterprise Use Cases, 2024