CAS PRATIQUES6 juillet 2026· 9 min
Competitive Intelligence Best Practices for Executives in 2024
84% of Fortune 500 executives say competitive intelligence directly influenced a major strategic decision in the past year. Here's how to build a CI function that delivers real edge.
SOURCES
[1]Crayon, State of Competitive Intelligence Report 2023 — crayon.co
[2]Gartner, Market Guide for Competitive Intelligence Platforms, 2023
[3]Forrester Research, The Future of Competitive Intelligence, 2024
[4]Strategic and Competitive Intelligence Professionals (SCIP), CI Benchmarking Study 2023 — scip.org
[5]AlphaSense, AI-Powered Market Intelligence Product Overview, 2024 — alpha-sense.com
[6]McKinsey & Company, 'How to win a strategic negotiation', McKinsey Quarterly 2022
[7]Klue, Competitive Enablement Benchmark Report 2023 — klue.com
[8]U.S. Department of Justice, Economic Espionage Act Enforcement Overview, 2023
[9]Andrew S. Grove, 'Only the Paranoid Survive', Currency/Doubleday, 1996