CASE STUDIES1 April 2026· 9 min

Competitive Intelligence Best Practices for Executives in 2024

67% of executives say competitive intelligence is critical to their strategy, yet most CI programs fail within 18 months. Here's how world-class leaders build systems that last.

InekIA

InekIA Editorial Team

LI X

SOURCES

[1]Crayon & SCIP, 'State of Competitive Intelligence Report 2023'

[2]McKinsey Global Institute, 'Strategy Under Uncertainty: Misallocated Capital in Global Markets' (2023)

[3]Forrester Research, 'The Human Edge in Competitive Intelligence' (2023)

[4]Gartner, 'Market Guide for Competitive Intelligence Platforms' (2024)

[5]Ben Gilad, 'Early Warning: Using Competitive Intelligence to Anticipate Market Shifts' (Amacom, 2004)

[6]SCIP (Strategic and Competitive Intelligence Professionals), 'CI Ethics Code and State of the Industry Report 2023'

[7]Harvard Business School, 'Procter & Gamble: Global Business Services' Case Study (9-507-005)

[8]Jan Herring, 'Key Intelligence Topics: A Process Tool for Top Management', Competitive Intelligence Review (1999)