TECH & AI20 April 2026· 9 min
AI Transformation in European Enterprises 2026: The €847B Reckoning
European enterprises are pouring €847 billion into AI by 2026, yet only 23% report measurable ROI. Discover who's winning, who's falling behind, and what it means strategically.
SOURCES
[1]IDC European AI Spending Guide 2024 — idc.com
[2]Eurostat Digital Economy and Society Report 2024 — ec.europa.eu/eurostat
[3]McKinsey & Company, 'The State of AI in Europe 2024' — mckinsey.com
[4]Siemens AG Annual Report 2024 — siemens.com/investors
[5]BNP Paribas ESG & Digital Report 2024 — invest.bnpparibas.com
[6]Carrefour Group Digital Transformation Report 2024 — carrefour.com
[7]European Parliament, EU AI Act Impact Assessment 2024 — europarl.europa.eu
[8]Gartner, 'European AI Market Forecast 2025–2027' — gartner.com
[9]European Commission Digital Skills Monitor 2024 — digital-strategy.ec.europa.eu
[10]EY CEO Outlook Survey Europe 2024 — ey.com